Why are false eyelashes the first choice for your business during the epidemic?

As LASHESPRDA said, the business of false eyelashes is not affected by tax, economy and inter national policies. It belongs to lipstick economy.

What is lipstick economy?

Lipstick economy is the “lipstick effect” derived from the overseas description of some consumption phenomena. Whenever the economy is depressed, people’s consumption will turn to buy cheap goods. Although lipstick is not a necessity of life, it has the function of cheap and whitewash, which can bring psychological comfort to consumers.
Under the economic crisis, consumers’ shopping psychology and behavior have changed, and ordinary consumers have become experts in bargaining,
The economic crisis has also made cheap cosmetics such as lipstick and cultural products on sale. The economic theory of “lipstick effect” was first put forward during the great depression in the 1930s.

“Lipstick effect” is just one of many consumer psychology, which creates a certain possibility for the popularity of cultural products. For cultural and entertainment consumer goods, in addition to the “lipstick effect”, “content is king, service first” is always the unchangeable iron law. When the economy is depressed, the pressure of life will increase, and heavy life always needs something relaxing to relax. Therefore, it is better to have a business where the consumption of entertainment market such as movies is not very expensive.

The development of e-commerce and social media is based on the fact that a large number of people gather in front of mobile phones, TV and other media. This epidemic has accelerated the development of social media. False eyelashes are small products, which are very suitable for social media communication. Therefore, this is a good opportunity. Oh, “crisis, there are opportunities in crisis”. I believe you will seize the opportunity to realize the rapid development of business.

Posted in Big Promotion.